Use the store display as a marketing tool

July 18, 2013 | Author: | Posted in Business

The interior and exterior layout of a retail store is very important from a marketing perspective since this is what the customer sees directly and based on which he will decide whether to walk in to the store or not.

In a culture where window shopping is a favorite pastime it is important to make the store front attractive as well as display the most eye catching and prominent items for sale. This could include jewelry displays or the shoes from the latest collection or the clothing items which are on sale with the “for sale” sign prominently displayed to attract customers to come inside the store and make purchases.

When purchasing store displays one should keep in mind that these are used as a means to display the merchandise and should not detract from the items on display. The floor plan should have the glass displays strategically placed without overcrowding the space and leaving space for the customers to move about.

Other useful store fixtures include racks and shelves. Shelves fixed either to the wall or gondola shelving can be used to organize and display items in an attractive way while you can use brochure holders with literature describing the product for added information to customers.
Magazines and reading material needs to be well displayed in order to entice a customer to pick a copy and read it.

Literature racks are a great way to display such reading material. Whether in a retail store or at a trade promotion where your brochures need to be displayed these racks will give a means of attractively and neatly displaying the material. These should be placed in areas where people frequently move about or congregate in order to provide visibility which will prompt them to pick one.

Improving the outlook of the store will be well worth the money spent as and especially when done with the expert advice provided from the experts at Display Warehouse, since it will in itself works as a marketing tool and this will reduce the need to spend on other means of marketing and advertising.
Guest post provided by Display Warehouse:  Using store fixtures to attract customer attention is an inexpensive and effective way to promote sales. This is the most direct and interactive form of marketing as the shoppers gets a direct look and feel of the products. Counter top jewelry displays and sun glass displays are examples of the successful use of store displays to promote sales.

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